Category Archives: Enabling technologies epitomised by Web 2

Social media

Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow … Continue reading

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Web service

A Web service is a method of communication between two electronic devices over the web. The W3C defines a “Web service” as “a software system designed to support interoperable machine-to-machine interaction over a network“. It has an interface described in a machine-processable format (specifically Web Services Description Language, … Continue reading

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Social networking

A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her … Continue reading

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Blogging

A blog (a blend of the term web log)[1] is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material … Continue reading

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Content networks

A content network, such as those at Google or Yahoo! Contextual Search, are advertisements served on web pages next to the content containing the keywords being bid on. Content networks are also known as content ads and contextual networks, but are … Continue reading

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