Tag Archives: ethnography

Ethnography

Ethnography is a form of fieldwork-based research It allows our clients to get an in-depth view of their customers’ motivations and behaviours, putting them into the context of their day-to-day lives at home, in the work place or out and … Continue reading

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Ethnography

The term ethnography has come to be equated with virtually any qualitative research project (e.g., see Research Gateway) where the intent is to provide a detailed, in-depth description of everyday life and practice. This is sometimes referred to as “thick description” … Continue reading

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Lecture 3

When to collect user data Data collection for Interaction design: direct observation, indirect observation, thinkalouds, query techniques, experimental techniques Ethical practice Direct Observation: the person – who, the place – where, the thing – what Ethnography thinkalouds Questionnaire: pros and … Continue reading

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