Category Archives: Conceptual Design

Tools for Sketching User Experiences

In this article, I’ll expound on the tools I use every day to design interfaces and experiences. I’ve spent years trying a variety of tools, and so far, analog tools such as markers, notebooks and paper templates have proved to … Continue reading

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Storyboards, Scenarios, Design Personas

“I almost always begin design by talking with users. Initially, my goal is simply to collect people’s stories. I believe that the stories people tell about what they do and how they do it contain information vital to designing good … Continue reading

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Product Planning Series: From use cases to storyboards

My approach to product development revolves around user-centered design. The basic tenet of this philosophy is that the product team must be equipped with a thorough understanding of the end user’s needs, wants, expectations and limitations in order to create an … Continue reading

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User journey

Short Answer: A user journey is a path a user may take to reach their goal when using a particular product or service. User journeys are used in designing a service to identify ways to enable the user to achieve … Continue reading

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