Category Archives: Role of Web Analytic

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.[1] Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market … Continue reading

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3 Key Skills for Web Analysts

Integrated marketing guru Don E. Schultz coined the phrase “marketing is static, but the consumer is dynamic” nearly two years ago. Businesses must rely on the expertise of their web analysts to tap into the invaluable data collected through their … Continue reading

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3 Roles in Web Analytics

Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open positions and indeed.com, another job sites shows over 4800 … Continue reading

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