Category Archives: IA

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.[1] Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market … Continue reading

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3 Key Skills for Web Analysts

Integrated marketing guru Don E. Schultz coined the phrase “marketing is static, but the consumer is dynamic” nearly two years ago. Businesses must rely on the expertise of their web analysts to tap into the invaluable data collected through their … Continue reading

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3 Roles in Web Analytics

Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open positions and indeed.com, another job sites shows over 4800 … Continue reading

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10 Free Wireframing Tools for Designers

Wireframing is a crucial step in web design and development as it allows for rapid prototyping and helps to pinpoint potential problems early in the process. It can be invaluable to have a visual representation of content, hierarchy and layout. Wireframes make … Continue reading

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Wireframe

A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website.[1] The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together.[2] The … Continue reading

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RSS

RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such asblog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a “feed”, “web feed”,[3] or “channel”) includes full or summarized … Continue reading

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What is Personalisation?

Without personalisation, the Web is a ‘static’ environment where every user is presented with the same content and users will select which content to view based on navigation and search results. As a result without personalisation Web Experience Management is … Continue reading

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