Tag Archives: focus groups

Focus groups

What it is and What You Learn A focus group is a moderated discussion among eight to 12 users or potential users of your site. A typical focus group lasts about two hours and covers a range of topics that … Continue reading

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Focus groups

Focus groups are a somewhat informal technique that can help you assess user needs and feelings both before interface design and long after implementation. In a focus group, you bring together from six to nine users to discuss issues and … Continue reading

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Lecture 3

When to collect user data Data collection for Interaction design: direct observation, indirect observation, thinkalouds, query techniques, experimental techniques Ethical practice Direct Observation: the person – who, the place – where, the thing – what Ethnography thinkalouds Questionnaire: pros and … Continue reading

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