Category Archives: Acquiring Requirements

Usability methods

There are multiple methods that fit into each of the steps of the user-centered design process. Theses methods can help improve the usability and usefulness of your site. The following table organizes usability methods according to where they take place … Continue reading

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Focus groups

What it is and What You Learn A focus group is a moderated discussion among eight to 12 users or potential users of your site. A typical focus group lasts about two hours and covers a range of topics that … Continue reading

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Focus groups

Focus groups are a somewhat informal technique that can help you assess user needs and feelings both before interface design and long after implementation. In a focus group, you bring together from six to nine users to discuss issues and … Continue reading

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Ethnography

Ethnography is a form of fieldwork-based research It allows our clients to get an in-depth view of their customers’ motivations and behaviours, putting them into the context of their day-to-day lives at home, in the work place or out and … Continue reading

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Ethnography

The term ethnography has come to be equated with virtually any qualitative research project (e.g., see Research Gateway) where the intent is to provide a detailed, in-depth description of everyday life and practice. This is sometimes referred to as “thick description” … Continue reading

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