Lecture 3

When to collect user data

Data collection for Interaction design: direct observation, indirect observation, thinkalouds, query techniques, experimental techniques

Ethical practice

Direct Observation: the person – who, the place – where, the thing – what

Ethnography

thinkalouds

Questionnaire: pros and cons, open vs closed questions, design, what you want to know, wording and structure, asking the right people, ways to ask, ways to analyse data

Interview: types (structure, semi-structure, unstructure) open questions, closed questions,

Focus Groups

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